Applying the Hedgehog Principle to Church Communications | TonyMorganLive.com
I was teaching in my class at CBU, and we used a concept by Jim Collins in his book Good to Great. Now – can we apply this to our church context? Of course we can… this article has a wonderful summary of how we can.
In his landmark bestseller book Good to Great, Jim Collins lays out the now-famous hedgehog principle. It’s the idea that everyone, every organization, has a “sweet spot” that serves as the intersection of three circles.
Many organizations spend lots of energy chasing too many ideas and initiatives…. Read More: Applying the Hedgehog Principle to Church Communications | TonyMorganLive.com.