Slogans are Memorable, #PDChurch2016
Sitting at a week long church growth conference at Saddleback Church with one of my favorite pastors, Rick Warren. I’m figuring out how to bless others while I sit here for 4 full days. This conference has been so enriching for my own leadership growth, staff team, ministry leaders, and my colleagues. I’ll be posting some of these gold nuggets over the next few posts. May it bless you in your leadership development.
Day 1: Communicating Your Purposes
It’s not enough to define your purposes and create a purpose statement. The leader’s #1 task is to continually clarify and communicate the purpose of the organization.
5 ways to communicate Vision & Purpose:
- Specifics (Strategy)
Don’t be afraid to repeat yourself. Nobody gets it the first time. Say it over and over in fresh ways. Practice “Creative Redundancy!”
I want to focus on the SLOGAN point. Slogans are short, memorable statements that people can recite. No one ever remembers a 10 minute speech, 45 minute sermon, or even a lecture outline last week. But, Slogans are powerful tools to help reinforce VALUES of an organization. I went ahead and started making a collection of Saddleback Slogans. CLICK HERE
If you’re at Saddleback, do you see any that I have missed? For everyone else, comment below and give me some of your best slogans that reinforces a value.